I am sitting in a doctor’s office. I am not a
patient. I am waiting for my wife to finish with her eye exam. As I look around the office, I can’t help but wonder how these patients’ expectations differ from my patients’ expectations.
I guess they expect to feel better or see better.
At the chiropractor’s office, they probably expect to feel better. They probably are not considering that they might see better, or hear better, or digest better, or breathe better.
Why not? Because chiropractors are put in the musculoskeletal box of back, neck or shoulder, etc., relief.
Even though the very first chiropractic adjustment apparently corrected a hearing problem.
When people come to see me, I educate
them about the benefit of chiropractic care … for life! The next time they sit in my reception area, they will be anticipating some life changing event that may not
be as obvious as seeing better but perhaps just as significant.
I want everyone to get what they expect from
chiropractic. That is the minimum of what I offer. I also want them to get more than what they expect. That
is the beauty of chiropractic, it is also its greatest challenge! How do
I educate people to realize that by adjusting their spine, an entire sequence
of events is set into motion that will allow their body to function better than before
they received their adjustment?
I try not to talk much about symptoms because I want the
focus of chiropractic to be on optimum function. I want their symptoms to resolve and I have confidence
that they will. But it is too easy to confuse the chiropractic objective with the medical objective.
These patients in the ophthalmology office are going to
receive a great service and benefit. The people who are waiting in their chiropractor’s office
are also going to receive a great service and benefit … hopefully, they will feel better, certainly they will function better.