I recently put up this new sign at the office. It has been in the making for the past six months. The delay in actually putting it up … is me! You see, I feel conflicted about it. Here’s why:
For most of my career as a chiropractor, I utilized therapies that were added in for various reasons. Therapies to relax, rehabilitate, or help the patient “feel” better. I also accepted insurances, primarily, because I didn’t think that people would pay for care out of pocket. About 10 years ago, I went cold turkey and stopped offering therapies, and no longer accepted insurance. This allowed me to focus on what Chiropractic is about, that is, locating and correcting vertebral subluxations in order to allow the body to work better.
I believe that I can do the most good for a person by offering them what I do best, which is the determination of whether that person has a subluxation and then correcting it. After much consideration, I realize that most people are driven to a chiropractor due to what seems to be bothering them at the time, as opposed to wanting to seek chiropractic care as part of their wellness program (if they even have one).
By putting up a sign that associates Chiropractic with the treatment of “back and pain” (or any condition) in contrast to what I believe to be Chiropractic’s most important message, that chiropractic helps you achieve an optimum level of health by reducing interference to the major communication system of the body, am I confusing people as to the value of Chiropractic?
What do you think?