Taking Responsibility

Just the other day, I saw an ad by a chiropractor that gave advice on the benefits of stretching leg muscles. I am sure that the intentions of the chiropractor were sincere and meant to be beneficial.  My only issue with this kind of advertisement is that it does very little to address the uniqueness of chiropractic.There are plenty of health care providers as well as exercise enthusiasts who address the benefits of exercise.  What is different about the chiropractic perspective that would encourage people to visit the chiropractor?   If we chiropractors are not discussing our unique approach to health, then we are probably destined to be in the company of the transistor radio, cassette tapes, and other obsolete items of a bygone era.