After being in practice for almost 30 years I am still amazed at two things. First of all, I still love doing what I do – helping people. Second, I continue to spin my wheels when it comes to motivating people to make chiropractic a priority in their journey toward optimum health. When people are in pain and they have benefited from chiropractic care, the assumption, obviously, is chiropractic was an effective treatment for their pain. This seems logical since many people get relief from their pain while receiving chiropractic care. Most people have been led to believe or EXPECT, from an early age, that we only go to the doctor when we are sick or in pain and only when we “feel” better are we finished with care. When someone is receiving chiropractic care and the chiropractor meets the persons “expectations”… well, they stop coming in. So what do I do? Stop meeting their expectations? Not exactly.